TAG Heuer is completely involved in the fully-electric FIA new world championship. It is one of the founding partners and official timekeeper and now, the world leader in prestigious and high-end chronographs, is proud to be announced as the Official Watch partner to the Mahindra Formula E team. The Indian team, who field Bruno Senna and Karun Chandhok, are proud of the new relationship which will see TAG Heuer timepieces in the Mahindra Racing garage, as it travels around the globe in the world’s first fully electric motor racing championship.
For drivers Karun Chandhok and Bruno Senna this association will also see them become TAG Heuer Brand Ambassadors – an important and exciting role within the paddock. TAG Heuer and Mahindra Racing will be working closely throughout the rest of the season with the aim of promoting the brand new FIA Formula E Championship. All the best to them for the second race of the season, in Malaysia in the heart of Putrajaya. The race will be demanding, the atmosphere exhilarating and the audience roaring of joy. Zero emission, Unlimited adrenaline & Fun … TAG Heuer “Don’t Crack Under Pressure” message will be in mind of its ambassadors, like a mantra that should energize them !