Today, Patrick Dempsey, TAG Heuer Friend of the Brand, was in Switzerland to visit for the first time the TAG Heuer Watch Manufacture.
Patrick Dempsey met with Jack Heuer at the Manufacture today. Jean-Claude Biver, CEO of Tag Heuer and President of LVMH’s Watch Division was there to greet Patrick and show him the inner workings of watchmaking.
Patrick spent quite a lot of time with the watchmakers in the ‘ateliers’, peppering them unusual questions. ‘He knows watches,’ said one. Patrick Dempsey, who came to Europe to race at Spa-Francorchamps in Belgium and at the Nürburgring in Germany, couldn’t resist making a pit stop in the cradle of Swiss watchmaking at La-Chaux-de-Fonds.
Dempsey Motor Racing Team, supported by TAG Heuer, finished second in their category GTAM at this year’s edition of the famed 24 Hours of Le Mans in June with 331 laps at an average speed of 205 km/h.
Before Patrick left for Belgium, Jean-Claude Biver presented him with a sizeable chunk of his home-made cheese (which actually has won several awards, incidentally) and, together with the whole team at TAG Heuer, wished him on the race course.